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Segmentationstudyguide.com

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March 03, 2023

Market Segmentation Study Guide Market Segmentation Study Guide

This study guide was been developed by Geoff Fripp to assist university-level marketing students better understand and work with the topics of market ...

April 29, 2019

The Full STP Process

Understand the complete market segmentation, targeting and product positioning (STP) process.

January 01, 2013

Segmentation Study Guide Home Page

A free study guide addressing market segmentation, segmentation bases, target markets, product positioning and perceptual maps, designed for universit...